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The Why Behind the Social Media Presence
Sign up for our free newsletter! Why is your brand in social media? Take a moment, stop, think, Is your answer, “Because everyone is doing it and I read about such and such doing amazing things...
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How Attending Your High School Reunion Will Help You Understand Your Social...
Sign up for our free newsletter! I’m one of the younger authors on this site, but I’m old enough to remember when Facebook, Twitter, YouTube and MySpace were not a part of my everyday waking life....
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Good Social Media Is Like a Good Burger
Sign up for our free newsletter! When you’ve been involved in social media for a bit (either professionally, or just for fun), you’ll start to notice how much you can associate social media to other...
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Social Media Yes, But Not So Fast!
Sign up for our free newsletter! Is the hype of social media failing business or is poor strategic planning to blame? It's probably a little of both. It's kind of like having high expectations for a...
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Social Media Not Working For You? Here’s Why!
Sign up for our free newsletter! Many a reputation has been tarnished by an offensive tweet or insulting post. While lack of judgement can be attributed to the social media undoing of celebrities and...
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Here’s Why Your Social Media Strategy (Still) Sucks
Gary Vaynerchuk is a genius. I can listen to him talk about paint drying and learn something. I was watching this video about business and EFFORT, and found myself nodding along and basically...
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When Social Media Becomes Overwhelming
Time to call it quits! … Well, not so fast… I have been seeing and hearing a lot of people talk about how they are feeling overwhelmed with social media. It has become a huge chore to keep track of...
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Social Media (and Life) Success Begins with Focus
Photo Credit: Nina Matthews Photography via Compfight cc Well, it finally happened. August. As a young twenty-something, my inexplicable amount of energy renders me a desire to do just about anything...
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Context Marketing Is Newest Social Media Buzz
When you put a noun in front of “marketing,” you get a new trend, #RockHot topic and buzzword. I’ve said that in a blog post or two. It was bound to happen sooner or later – content marketing is being...
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Speaking And Presenting Are Brand Builders
Nothing new in this headline, right? I mean, everyone must be aware that speaking to audiences of your peers with a presentation that is #RockHot is good for the brand. Joining a panel as a speaker or...
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How to Use Sprout Social to Do Less Work
Yes – you can do less work and make more of an impact. I explain this often as I stand before a group of small business owners each week. Then they usually stare at me in disbelief. They wonder…how?...
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Three Things My Dog Taught Me About Social Media Marketing
Dogs are great. Especially my dog Buddy. He’s featured in quite a few posts here on Social Strategies and he is an expert at communicating, relationship building, and having fun. After almost four...
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How To Use Landing Pages To Convert Traffic Into Customers
Do you want more traffic visiting your website? Of course you do. So what will happen when they arrive? Is there a welcome mat? It’s important that you have a dedicated ‘About’ page to welcome your...
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How To Know When Your Social Media Marketing is Not Working
Using social media to market your business is a great idea – if you fine-tune your strategy to get meaningful results. For most companies, social media is an upbeat and exciting way to bring in...
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Why Following The Social Media Masses Is A Mistake
How many times have you heard someone say this: “Facebook, with a billion plus users, is most definitely where your brand should be… just based on the numbers alone!” It’s a compelling statement....
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You Don’t Have To Be A Success To Start But You Have To Start To Be A Success
I love travelling. I love the journey, the destination and even returning home. However anyone who knows me well knows that I can’t stand packing. I procrastinate and it takes me ages to even get...
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Is Follow Friday Becoming A Thing Of The Past?
You know the old saying…be a leader, not a follower. It seems that in the past two years many people – not all, but many – have either never found Follow Friday to be useful to them or those that have...
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Build Your Brand And Increase Engagement By Thinking “Community”
When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk...
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Strategy: Marketers Seem To Be Missing This Critical Step
I haven’t always been a planner. Most of my younger years were spent being “spontaneous” – more like flying by the seat of my pants. And while there’s lots of fun to be had heading down the path less...
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6 Tips For Finding Prospects Through Online Media
How do you know if the prospects your company is desperately seeking are actively using social media platforms? Isn’t this the impetus for using social in the first place? You’d think so. While your...
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